If you’re into burlesque dancers, boy bands, drag queens, obsessive teenagers, German DJs, wasted cheerleaders, magicians and power-punk rock then L.A.’s Swagger Sticks first video for “She Wants Everything“ might be just the thing you’ve been looking for.
About a third of the video was shot at The Bootleg Theater in Los Angeles and stars Lucie McGrane, Michael Lopez and has a cameo by Flula Borg. This was directed, edited and co-produced by Dan Schmeltzer of Traveller Film. Your humble correspondent and lead Swagger Sticker, Aron F. Gibson, was the other co-producer.
Miraculously, the video was completed for less than the cost of my annual cell phone bill. Welcome to the DIY word of rock n’ roll! Complete control and shallow pockets. Also, because I wanted to create an “80′s-esque MTV video” with a storyline, and not just a bunch of band sequences, meant that Dan and I had to work hard at coordinating every last detail to make it work.
The production involved about twenty-five cast and crew (who basically worked for free food) on multiple days of shooting around Los Angeles (the original plan was for two days of shooting in my guest bedroom and garage).
This eventually grew to include a day of shooting in my home studio, downtown on the iconic Third St. bridge, on a hill in Lincoln Heights, in Little Tokyo and then, finally, the live band sequence was shot during a marathon fourteen-hour day at the The Bootleg Theater where I got to do a Dave Grohl-inspired drag scene.
Now I know why everyone in town wants to be an actor. It was incredibly fun hanging out on set waiting for your turn in front of the camera. This was also an amazing learning experience, sorta like a film school boot camp, and I’m already looking forward to shooting our next one. I’ve officially “Gone Hollywood.”
Thank you Dan Schmeltzer for your incredible attention to detail and for bringing this to life. You are a true pro and it was a privilege working with you (and now The Swagger Sticks can proudly say they have something in common with MC Hammer)! I also owe a big thanks to everyone else involved in the production for their hard work and support, especially my favorite girl (and co-star) Lucie McGrane.
For more about the cast, crew and production during the shoot, check these posts:
Long live rock!